The Certificate in Digital Marketing provides an overview of core digital domains, covering a wide range of online marketing techniques and tools. From Social Media to Search marketing, the course delivers the framework to effectively plan digital campaigns, looking at the benefits of integrating them with offline business activities

The Certificate in Digital Marketing provides an overview of core digital domains, covering a wide range of online marketing techniques and tools. From Social Media to Search marketing, the course delivers the framework to effectively plan digital campaigns, looking at the benefits of integrating them with offline business activities

The Certificate in Digital Marketing provides an overview of core digital domains, covering a wide range of online marketing techniques and tools. From Social Media to Search marketing, the course delivers the framework to effectively plan digital campaigns, looking at the benefits of integrating them with offline business activities

The Certificate in Digital Marketing provides an overview of core digital domains, covering a wide range of online marketing techniques and tools. From Social Media to Search marketing, the course delivers the framework to effectively plan digital campaigns, looking at the benefits of integrating them with offline business activities

The Certificate in Digital Marketing provides an overview of core digital domains, covering a wide range of online marketing techniques and tools. From Social Media to Search marketing, the course delivers the framework to effectively plan digital campaigns, looking at the benefits of integrating them with offline business activities

The Certificate in Digital Marketing provides an overview of core digital domains, covering a wide range of online marketing techniques and tools. From Social Media to Search marketing, the course delivers the framework to effectively plan digital campaigns, looking at the benefits of integrating them with offline business activities

Digital transformation is the process of adapting existing business practices to new digital methods to increase efficiency and keep up with rapidly-changing market demands.

Successful digital transformation requires a collection of coordinated, scalable change efforts diffused throughout all aspects of the business. More and more, technology will be used as a means to a cultural end, blurring the line between the technical and business sides of your organization.

This course provides an overview to afront rapid change, technological disruption and unexpected competition. As you progress in the course, you will be able to explore how you can turn threats into opportunities, unlock innovation and reshape the future of your organisation.

The program combines a mix of dynamic video-lectures, engaged discussions, and interactive supporting material. Concepts are illustrated through cases of companies in diverse industries and executives will end the course with a digital transformation roadmap for their own organizations.

Self-paced

This important Customer Experience course focuses on the increasing importance of the experience of your customers when interacting with your business.

Through a deep understanding of the customer journey, participants are exposed to the tools to leverage the changing nature of your digital customers. They also learn to create feedback loops and to fully embed the customer experience within your business.

Self-paced

Search Engine Optimisation (SEO) is a digital marketing technique focused on increasing the traffic to your website through organic search results. In this course you will gain an understanding of how search engines work and how you can increase the visibility of your website.

Building on this knowledge, you will learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research as well as how to conduct on-page and off-page SEO analysis to identify opportunities to improve a website’s search optimisation.

The course combines a mix of dynamic video-lectures, engaged discussions, and interactive supporting material. Concepts are illustrated through cases of companies in diverse industries and executives will end the course with a digital transformation roadmap for their own organizations.

Self-paced

The Certificate in Digital Marketing provides an overview of core digital domains, covering a wide range of online marketing techniques and tools. From Social Media to Search marketing, the course delivers the framework to effectively plan digital campaigns, looking at the benefits of integrating them with offline business activities

The Certificate in Digital Marketing provides an overview of core digital domains, covering a wide range of online marketing techniques and tools. From Social Media to Search marketing, the course delivers the framework to effectively plan digital campaigns, looking at the benefits of integrating them with offline business activities

The Certificate in Digital Marketing provides an overview of core digital domains, covering a wide range of online marketing techniques and tools. From Social Media to Search marketing, the course delivers the framework to effectively plan digital campaigns, looking at the benefits of integrating them with offline business activities

The Certificate in Digital Marketing provides an overview of core digital domains, covering a wide range of online marketing techniques and tools. From Social Media to Search marketing, the course delivers the framework to effectively plan digital campaigns, looking at the benefits of integrating them with offline business activities

Digital transformation is the process of adapting existing business practices to new digital methods to increase efficiency and keep up with rapidly-changing market demands.

Successful digital transformation requires a collection of coordinated, scalable change efforts diffused throughout all aspects of the business. More and more, technology will be used as a means to a cultural end, blurring the line between the technical and business sides of your organization.

This course provides an overview to afront rapid change, technological disruption and unexpected competition. As you progress in the course, you will be able to explore how you can turn threats into opportunities, unlock innovation and reshape the future of your organisation.

The program combines a mix of dynamic video-lectures, engaged discussions, and interactive supporting material. Concepts are illustrated through cases of companies in diverse industries and executives will end the course with a digital transformation roadmap for their own organizations.

Tutor led

This is course covers all the aspects involved in the eCommerce business. We leverage on the learnings from the major players, and we explore the tools to immerse yourself in the eCommerce business. We look at big data, omnichannel marketing, the customer journey and advertising opportunities. The course combines a mix of dynamic video-lectures, engaged discussions, and interactive supporting material.

Concepts are illustrated through cases of companies in diverse industries and executives will end the course with a digital transformation roadmap for their own organizations.

Tutor led